RCBC President Acevedo donates Php2M to USC

Eugene S. Acevedo, President and Chief Executive Office of Rizal Commercial Banking Corporation (RCBC), donated Php2M of his family’s own personal money to the University’s R.I.S.E. campaign for its 75th Charter Anniversary.

RCBC President Eugene S. Acevedo (left) hands over his check to Fr. Narciso A. Cellan Jr., SVD (right).

He turned over the donation to University President Fr. Narciso A. Cellan, SVD, D.Comm. during an event dubbed “Diamond Conversations with Eugene S. Acevedo” at the SAFAD Creative Hub earlier today, October 1, 2022.

Acevedo graduated magna cum laude with a B.S. Physics degree from USC. Describing himself as a “free rider,” Acevedo’s university education was sponsored by a Department of Science and Technology scholarship. He also graduated as a Javier Nepomuceno scholar from the Asian Institute of Management.

“I had the best-of-class education, and USC invested in my leadership training looking for nothing in return,” said Acevedo. “Today is about repaying a long standing debt, with interest,” he added.

Acevedo’s wife, Cenia Natividad Lucas Acevedo, M.D., is also a Carolinian. She graduated magna cum laude to go with her B.S. Biology degree. She was equally enthusiastic when Acevedo shared his plan to contribute to the R.I.S.E. project, and they eventually chose to give to Physics over Biology, to which he quipped, “very rarely have I had my way.”

The Acevedos donated Php1.5M for a smart classroom in the Department of Physics, as well as Php500T towards a physics scholarship. “We give,” he said, “so that young people will continue to benefit from the USC experience.”

Acevedo (left) signs the Memorandum of Agreement for the smart classroom he and his wife Cenia are donating to USC.

Narrating his journey from physics to banking, Acevedo credited his quantitative training which allowed him to join Citibank’s analytics division. He learned data science and his interest in programming was partially responsible for moving RCBC’s digital transformation. Under his leadership, RCBC was awarded as the best digital bank and best retail bank, and was upgraded by MSCI to a Double A (AA) ESG rating. Digital technology allowed RCBC to dispense Php20B of DSWD’s “ayuda” (aid) during the COVID-19 pandemic to sectors of society who needed it most. 

“Today is about repaying a long-standing debt, with interest,” said Acevedo.

He also described RCBC’s support for clean energy and effective transportation. The bank led the financing package that enabled the construction of the Cebu-Cordova Link Expressway (CCLEX), a project that also brings pride to the RCBC President.

“Social transformation is an advocacy,” Acevedo said, alluding to one of USC’s tenets, devotio.

Fr. Cellan, for his part, recalled his speech during the 75th Charter Anniversary launch, and spoke about how imagination and dreams can easily be overwhelmed by daily struggles and challenges. “When people like Eugene partners with us,” he said, “our imagination becomes richer.”Describing the event as a watershed moment, Fr. Cellan added, “We are not only doing this for today, but for future generations of Carolinians.”

Fr. Cellan described the event as a watershed moment in USC’s history.
Front row (from left): Atty. Daryl Bretch M. Largo, Ll.M. (Asst. Dean, School of Law and Governance), Rita May P. Tagalog, Ed.D. (former Dean, School of Education), Ar. Margret D. Rosario, M.T.E. (Dean, School of Architecture, Fine Arts, and Design), Joy Purificacion T. Alcantara (First VP, RCBC), Elizabeth M. Remedio, Ph.D. (Asst. Director, Office of Naming Rights, Endowments, and Sponsorships), Eugene S. Acevedo (President and CEO, RCBC), Fr. Narciso A. Cellan Jr., SVD, D.Comm. (University President), Fr. Jesuraj Anthoniappen, SVD, Ph.D. (VP Academic Affairs), Melanie B. de Ocampo, Ph.D. (Dean, School of Business and Economics), Atty. Joan S. Largo, Ll.M. (Asst. VP Academic Affairs), Fr. Melchor P. Fuerzas, SVD (Asst. VP Administration), Lauro Cipriano R. Silapan, D.B.A. (Asst. Dean, School of Business and Economics). Second row (from left): Patrick John Y. Lim, Ph.D. (Director, Research, Development, Extension, and Publications Office), Jack S. Gaisano (Chairman, Taft Property), Simplicio B. dela Cruz Jr. (First VP, RCBC), Gerard Lee L. See, Ph.D. (Dean, School of Health Care Professions), Renante R. Violanda, Ph.D. (Chair, Department of Physics), Paul John L. Geraldino, Ph.D. (Asst. Dean, School of Arts and Sciences), Marlowe Edgar C. Burce, Ph.D. (Asst. Dean, School of Engineering). (Photo credit: Francis Arnibal)
From left: Asst. VP for Administration Fr. Melchor P. Fuerzas, SVD led the opening prayer. Department of Physics Chair Renante R. Violanda, Ph.D. introduced Acevedo. VP Academic Affairs Fr. Jesuraj Anthoniappen, SVD, Ph.D., who is also a physicist, thanked Acevedo and gave the closing remarks. Acevedo poses with Elizabeth M. Remedio, Ph.D., who was his economics teacher. Remedio is the Asst. Director of the Office of Naming Rights, Endowments, and Sponsorships and emceed the event.
Accompanying Acevedo (right) during the event were (from left) Simplicio B. dela Cruz Jr., RCBC First Vice President and Head of Visayas SME Lending, and Joy Purificacion T. Alcantara, RCBC First Vice President and Cebu Sales Director.
Deans, assistant deans, chairs, and Department of Physics faculty members attended the Diamond Conversation at the SAFAD Creative Hub.

by Patrick John Y. Lim, Ph.D.

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